Dr. Gyl's Guide to a Successful Hearing Care Practice
Details: 142 pages, B&W, Softcover, 6" x 9"
Dr. Gyl's Guide to a Successful Hearing Care Practice is a must-have resource for private practice owners in hearing healthcare. Author Gyl Kasewurm, AuD, known in the audiology field as "Dr. Gyl", has owned and operated a practice for thirty-five years, generating ten times the annual revenue of a typical practice, despite being in a town of only 12,000 people. Readers will benefit from her unique expertise and insight whether they are just starting a new practice or current practice owners looking to implement new strategies to take their business to the next level.
While most private practice owners spend their time working in their businesses, Dr. Gyl highlights the importance of working on their businesses. The book is full of simple and hands-on tips for a more productive and profitable business. The book covers starting a practice, monitoring the health of the business, innovative marketing strategies, patient retention efforts, financials, Dr. Gyl's personal "Tips for Success", and more!
Chapter 1. Getting Started in Private Practice
Chapter 2. Monitoring the Health of the Business
Chapter 3. Innovative Marketing
Chapter 4. Focus on Patient Retention
Chapter 5. Getting Patients to Say "Yes" to Better Hearing
Chapter 6. The Financial Picture
Chapter 7. Keeping the Business on Track
Chapter 8. Focus on Possibility
Strategic Practice Management: Business Considerations for Audiologists and Other Healthcare Professionals
Robert G. Glaser, Robert M. Traynor
Details: 768 pages, B&W, Hardcover, 7" x 10"
Release Date: 01/17/2018